# Native & Co, About

Independent shops · About · Squarespace · London, UK
Live page: https://nativeandco.com/our-story
On Designly: https://designly.sh/s/native-co/our-story · JSON: https://designly.sh/s/native-co/our-story?format=json
Site: [Native & Co](https://designly.sh/s/native-co?format=md) (https://nativeandco.com)
Styles: serif, photo-led, minimal, airy

## Why it works

Calluna serif type on an off-white background gives this homeware shop an editorial feel. Large-scale photography of ceramics takes precedence over text, while a red accent on the cart icon provides a singular point of focus in the navigation.

## Sections, top to bottom

1. [Navigation: "Navigation"](https://designly.sh/s/native-co/our-story#section-1) (y 0–87px of 3191) · image: https://designly.sh/media/captures/cap_9483ea68d3024c78a2cd658a861e0329/sections/0.webp · id sec_56300b59489744bd9f73f68b81b73cec
2. [Hero: "Hero"](https://designly.sh/s/native-co/our-story#section-2) (y 87–900px of 3191) · image: https://designly.sh/media/captures/cap_9483ea68d3024c78a2cd658a861e0329/sections/1.webp · id sec_d1104bb78247476a89a6ea53850b4ed2
3. [Testimonials: "Testimonials"](https://designly.sh/s/native-co/our-story#section-3) (y 900–1800px of 3191) · image: https://designly.sh/media/captures/cap_9483ea68d3024c78a2cd658a861e0329/sections/2.webp · id sec_e503f9f2ef30407f8c7a25168fd3dbdb
4. [Contact: "Our Story"](https://designly.sh/s/native-co/our-story#section-4) (y 1800–2486px of 3191) · image: https://designly.sh/media/captures/cap_9483ea68d3024c78a2cd658a861e0329/sections/3.webp · id sec_af74daa7bc1949b4a63d91cedd3c4a5b
5. [Footer: "Footer"](https://designly.sh/s/native-co/our-story#section-5) (y 2486–3191px of 3191) · image: https://designly.sh/media/captures/cap_9483ea68d3024c78a2cd658a861e0329/sections/4.webp · id sec_3d19692ec26541ecb1bb34e18485b5e7

## Design tokens

- Colours: #EDEDED (background), #1A1A1A (text), #D63A29 (accent), #FFFFFF (muted)
- Fonts: calluna (display), calluna-sans (body)
- Corner radius: 300px
- Section padding: 24px
- Export: https://designly.sh/s/native-co/our-story?format=tokens.css · https://designly.sh/s/native-co/our-story?format=tokens.json · https://designly.sh/s/native-co/our-story?format=tokens.tailwind.css

## Images

- Desktop (1440×3191): https://designly.sh/media/captures/cap_9483ea68d3024c78a2cd658a861e0329/desktop.webp
- Mobile (390×3389): https://designly.sh/media/captures/cap_9483ea68d3024c78a2cd658a861e0329/mobile.webp
- Captured: 2026-10-26

## Other Pages of Native & Co

- [Home](https://designly.sh/s/native-co?format=md) — /
- [Contact](https://designly.sh/s/native-co/contact?format=md) — /contact
- [Blog](https://designly.sh/s/native-co/journal?format=md) — /journal
- [Gallery](https://designly.sh/s/native-co/lookbook?format=md) — /lookbook

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Credit: every reference is a real business's site. If it shapes your work, link to the business and to its Designly page.